PRIVACY POLICY
Last updated: 12 September 2026
Dynasty Creative (“Dynasty Creative”, “Dynasty”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit www.dynastycreative.co.uk (the “Website”), contact us, enquire about or use our services, work with us, apply to work with us, participate in a campaign or otherwise interact with Dynasty Creative.
We process personal information in accordance with applicable UK data protection and privacy law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), and applicable amendments introduced by the Data (Use and Access) Act 2025.
1. Who We Are
Dynasty Creative is operated by Mason Potter as a sole trader in the United Kingdom.
For the purposes of UK data protection law, Mason Potter trading as Dynasty Creative is the data controller where we determine how and why personal information is processed.
Website: www.dynastycreative.co.uk
Email: mason@dynastycreative.co.uk
Telephone: +44 7426 839809
Location: United Kingdom
For privacy or data protection enquiries, please contact us using the details above.
2. Personal Information We Collect
The personal information we collect depends on how you interact with Dynasty Creative.
We may collect information you provide directly to us, including:
your name;
email address;
telephone number;
postal or business address where relevant;
company or organisation name;
job title and professional information;
social media usernames and profiles;
information contained in emails, enquiries and other correspondence;
information submitted through forms on our Website;
records relating to meetings, projects and decisions;
campaign, project and contractual information;
invoicing, payment and financial transaction information;
photographs, videos and other content;
marketing preferences and records of consent where applicable;
information relating to queries, complaints or disputes; and
other information you choose to provide to us.
Creators, Influencers, Talent, Freelancers and Applicants
Where you are a creator, influencer, talent, freelancer, applicant or someone interested in working with Dynasty Creative, we may also collect:
social media profiles and usernames;
follower, audience and engagement information;
publicly available content and performance information;
portfolio and media-kit information;
content categories and professional interests;
rates and other commercial information;
availability and campaign preferences;
previous campaigns, collaborations and professional experience;
employment or education history where relevant; and
information you provide as part of an application, enquiry or professional relationship.
Some of this information may be obtained from publicly available sources such as social media, professional networking platforms, company websites and other publicly accessible professional sources.
Website and Technical Information
When you visit our Website, Squarespace and technologies used on the Website may automatically process information such as:
IP address;
browser, network and device information;
pages visited;
referral information;
Website interactions;
timestamps; and
cookie and analytics information.
Dynasty Creative does not currently operate customer accounts, an online store, shipping services or native online checkout through this Website.
3. Website Forms
Our Website may contain forms that allow you to submit enquiries or other information.
When you submit a form, we collect the information requested in that form so that we can receive, review, manage and respond to your submission.
Squarespace may process this information on our behalf as part of providing Website and form functionality.
Information submitted to us may also be received, communicated or stored using Google services, including Gmail and Google Drive, where necessary for communications, file storage and business administration.
Please only provide information that is reasonably necessary for the purpose of your enquiry.
4. Special Category Personal Information
Dynasty Creative does not routinely seek to collect special category personal information, such as information concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric information used for identification, health, sex life or sexual orientation.
Please do not provide this type of information unless it is genuinely necessary for your interaction with us.
If we need to process special category personal information in exceptional circumstances, we will only do so where an appropriate lawful basis and an applicable condition for processing such information are available under data protection law.
5. How We Use Personal Information
Depending on our relationship with you, we may use personal information to:
respond to enquiries and communicate with you;
provide, manage and administer our services;
manage relationships with clients, creators, talent, agencies, suppliers and partners;
consider creator, talent, freelance and other applications or expressions of interest;
identify creators or talent who may be suitable for campaigns or opportunities;
present or recommend relevant creators or talent to clients, brands or agencies;
identify and communicate relevant campaign, collaboration and commercial opportunities;
arrange, negotiate and manage campaigns, collaborations and projects;
prepare proposals, pitches, briefs and recommendations;
negotiate rates, deliverables and other commercial arrangements;
enter into and manage contracts and professional relationships;
create and manage invoices, payments and financial records;
conduct appropriate business development and professional outreach;
maintain business and administrative records;
operate, maintain, secure and improve our Website;
understand Website traffic and performance;
prevent or investigate misuse, fraud or security incidents;
respond to queries, complaints, disputes or legal claims; and
comply with applicable legal, regulatory, accounting and tax requirements.
We do not sell or rent personal information.
6. Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information. The basis we rely upon depends on the particular processing activity.
Contract
We may process personal information where necessary to take steps at your request before entering into a contract or to perform a contract with you.
This may apply to client services, campaigns, creator or talent arrangements, collaborations, freelance work and other commercial relationships.
Legitimate Interests
We may process personal information where necessary for our legitimate interests or those of another person or organisation, provided those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
operating and developing Dynasty Creative;
managing clients, creators and professional relationships;
delivering campaigns and services;
identifying relevant creators, campaigns and commercial opportunities;
considering applications and expressions of interest;
conducting proportionate business development;
maintaining appropriate business records;
improving our Website and services;
protecting the security and integrity of our business;
responding to enquiries and complaints; and
establishing, exercising or defending legal rights.
Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and take account of its potential impact on the individuals concerned.
Consent
We may rely on consent where appropriate or legally required, including for certain marketing communications and non-essential cookies or similar technologies.
Where we rely on consent, you may withdraw it at any time.
Legal Obligation
We may process personal information where necessary to comply with legal, regulatory, tax, accounting or other obligations that apply to us.
7. Marketing and Business Development
Dynasty Creative may contact organisations and relevant professional contacts regarding our services, campaigns, creator opportunities, collaborations, partnerships or other legitimate business opportunities where permitted by law.
Professional contact information may be obtained from sources including company websites, LinkedIn, social media, professional directories, referrals, introductions and other publicly available professional sources.
We comply with applicable data protection and electronic marketing requirements when conducting direct marketing. Where consent is legally required, we will seek the necessary consent.
You have the right to object at any time to the use of your personal information for direct marketing.
To opt out or object, contact mason@dynastycreative.co.uk.
Where appropriate, we may retain limited information on a suppression list so that we can continue to respect your request.
8. Where We Get Personal Information From
We may obtain personal information:
directly from you;
through our Website;
from clients and brands;
from marketing, PR, media and creative agencies;
from creators, influencers and talent representatives;
from campaign and project partners;
through referrals and introductions;
from suppliers and service providers where appropriate; and
from publicly available sources, including company websites, social media and professional networking platforms.
Where we obtain personal information from another source rather than directly from you, we will provide any additional privacy information required by applicable law within the applicable timeframe.
9. Who We Share Personal Information With
Where reasonably necessary and lawful, we may share relevant personal information with:
clients and brands;
marketing, PR, media and creative agencies;
creators, influencers and talent representatives;
campaign and project partners;
suppliers and service providers;
professional advisers, including accountants and legal advisers where relevant;
regulatory, governmental or tax authorities;
law enforcement or other authorities where disclosure is legally required or permitted; and
other relevant parties where you request or authorise the sharing or where there is another lawful basis for doing so.
For example, where Dynasty Creative recommends or proposes a creator for a campaign, relevant professional information about that creator may be provided to the client, brand, agency or campaign partner considering them for the opportunity.
We aim to share only the personal information reasonably necessary for the relevant purpose.
10. Service Providers
We use third-party services to help operate Dynasty Creative.
Squarespace
Our Website is hosted and supported by Squarespace.
Squarespace may process personal information in connection with Website hosting, security, analytics, forms and related functionality. Further information about its processing practices is available in the Squarespace Privacy Policy.
We use Google services, including Gmail and Google Drive, for business communications, file storage and administration.
Personal information contained in correspondence, project materials and other business files may therefore be processed using Google services.
Canva
We use Canva for creative work and certain business documents, including invoices and agency materials.
Where documents or materials contain personal information, that information may be processed through Canva's services.
We may change service providers as our business develops. Where a change materially affects how personal information is processed, we will update this Privacy Policy where appropriate.
11. International Transfers
Some organisations we work with and some of our service providers operate outside the United Kingdom. We may also work with clients, brands, agencies, creators and other professional contacts located internationally, including in the United States.
Personal information may therefore be transferred to or processed in countries outside the UK.
Where a transfer is subject to UK international data transfer restrictions, we will take appropriate steps to ensure that a lawful transfer mechanism or safeguard applies.
Depending on the circumstances, this may include:
UK adequacy regulations or an applicable UK data bridge;
the International Data Transfer Agreement;
the UK Addendum to the EU Standard Contractual Clauses; or
another transfer mechanism or exception permitted under applicable UK data protection law.
Where a service provider processes personal information on our behalf, we rely on the applicable contractual and international transfer safeguards provided under our arrangements with that provider.
For further information about safeguards relevant to a particular transfer, contact mason@dynastycreative.co.uk.
12. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, taking into account applicable legal, contractual, accounting and tax requirements.
As a general guide:
General enquiries and correspondence: normally up to 2 years following the last meaningful interaction where there is no continuing reason to retain them.
Prospective clients and professional contacts: normally up to 2 years following the last meaningful interaction, subject to review and unless an ongoing relationship or another legitimate reason requires longer retention.
Creator, talent and freelance applications or expressions of interest: normally up to 2 years so that we can consider individuals for relevant current or future opportunities.
Active client, creator, campaign and project records: for the duration of the relationship and afterwards for as long as reasonably necessary for contractual, legal, administrative and record-keeping purposes.
Financial, invoicing, payment and tax records: for the period required by applicable tax, accounting and legal requirements.
Marketing suppression information: for as long as reasonably necessary to ensure that an opt-out or objection continues to be respected.
We may retain information for longer where reasonably necessary to establish, exercise or defend legal claims, resolve disputes, investigate suspected wrongdoing or comply with a legal obligation.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
13. Cookies and Analytics
Our Website uses cookies and similar technologies.
Certain functional and required cookies may be used to enable Squarespace to securely provide and operate the Website.
Where enabled, analytics and performance technologies may process information including:
browser, network and device information;
IP address;
pages visited;
referral information;
clicks and internal links;
scrolling;
searches; and
timestamps.
We use this information to understand Website traffic, usage and performance and to improve the Website.
Where consent is required by applicable law, non-essential cookies and similar technologies will not be used until the necessary consent has been obtained.
You can manage applicable preferences through our cookie banner or cookie settings and may also be able to control cookies through your browser.
Please see our Cookie Policy for further information.
14. Third-Party Links and Social Media
Our Website may contain links to third-party websites, social media platforms or other services.
If you choose to interact with these services, the relevant third party may process personal information about you in accordance with its own privacy policy.
Dynasty Creative is not responsible for the independent privacy practices of third-party websites or services. We encourage you to review the relevant third party's privacy information before providing personal information to it.
15. Data Security
We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
Measures may include:
HTTPS encryption for Website communications;
appropriate password and account security;
restricting access to personal information where appropriate;
using established service providers;
maintaining appropriate business and data-handling practices; and
limiting the personal information we collect and retain to what is reasonably necessary.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
16. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including:
Right of access: to request a copy of personal information we hold about you and certain information about how it is processed.
Right to rectification: to ask us to correct inaccurate or incomplete personal information.
Right to erasure: to ask us to delete personal information in certain circumstances.
Right to restriction: to ask us to restrict processing in certain circumstances.
Right to object: to object to certain processing, including processing based on legitimate interests.
Right to data portability: to receive or transfer certain personal information in applicable circumstances.
Right to withdraw consent: where processing is based on consent, to withdraw that consent at any time.
These rights are not absolute and exemptions may apply depending on the circumstances and the lawful basis for processing.
You have the right to object at any time to the processing of your personal information for direct marketing purposes. If you object to direct marketing, we will stop using your personal information for that purpose.
To exercise an applicable data protection right, contact mason@dynastycreative.co.uk.
We may need to verify your identity before fulfilling certain requests. We will respond within the timeframe required by applicable data protection law.
17. Children’s Privacy
Dynasty Creative's services are intended exclusively for individuals aged 18 and over.
We do not represent, recruit, engage or knowingly provide our services to anyone under the age of 18.
Our Website is not directed at children, and we do not knowingly seek to collect personal information from anyone under 18.
If we become aware that we have received personal information relating to someone under 18, we will review the circumstances and, where there is no lawful reason or obligation to retain it, take appropriate steps to delete it.
If you believe that someone under 18 has provided personal information to Dynasty Creative, please contact mason@dynastycreative.co.uk.
18. Automated Decision-Making
Dynasty Creative does not currently make decisions about individuals based solely on automated processing, including profiling, where those decisions produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy and provide any additional information required by law.
19. Complaints
If you have a concern or complaint about how Dynasty Creative has collected, used, stored, shared or otherwise handled your personal information, please contact mason@dynastycreative.co.uk.
We will acknowledge a data protection complaint within 30 days of receiving it, take appropriate steps to investigate it and communicate the outcome in accordance with applicable data protection law.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator, if you are concerned about how your personal information has been handled.
Information Commissioner's Office complaints information
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, services, technology, processing activities or applicable legal and regulatory requirements.
The latest version will be published on this page with an updated Last updated date.
Where appropriate or required, we may take additional steps to notify affected individuals of significant changes.
21. Contact Us
For questions about this Privacy Policy, data protection enquiries, complaints or requests concerning your personal information, please contact:
Mason Potter trading as Dynasty Creative
Website: www.dynastycreative.co.uk
Email: mason@dynastycreative.co.uk
Telephone: +44 7426 839809
United Kingdom
Last updated: 12 September 2026